NITIN BAL CHAUHAN

FASHION     l     FILMS     l     FINE ART

An ethically sound fashion label claims its foundations with the wandering tribes of Himachal Pradesh, a northern hill state in India. For Nitin Bal Chauhan traditional fabric origins, techniques and authentic garment choices are a seasonal reality.
The journey of the label began right after Nitin, the creative director, graduated from the National Institute of Fashion Technology, New Delhi, in the year 2002. Right after his graduation he vanished from the city life and took refuge in the laps of The Himalayas, not to be seen for the next four years. There this eccentric artist turned fashion designer, apart from sketching, worked for the upliftment of the crafts of Himachal Pradesh, which resulted in the formation of an NGO by the name of SEWA HIMALAYA. This NGO was started by him in collaboration with one of his friends and the Himachal Pradesh Government. 

Working closely with these craftsmen gave him the opportunity to realize the plight of the dying crafts and craftsmen. This was the point from where the tenets and philosophy of the label started to take shape. Inspired by the crafts of Himachal he designed a collection called “Lust for Life” of which the craftsmen were an integral part. The year 2007 saw the participation of the label at Lakme India Fashion Week as a GEN NEXT winner.

Combining Indian craftsmanship with Western Goth sensibilities is what we aim at achieving. With ethical fashion as its dogma “Nitin Bal Chauhan” is a label that has always and would continue to design for a cause.